Casablanca, December 15, 2024
On Sunday, December 15, 2024, the Bayt Mal Al-Quds Asharif Agency (BMAQ) hosted a launch event in Casablanca to introduce the “Hayya” applications, created to educate children and youth about the virtues of Jerusalem. The event attended by Mohammed Salem Echarkaoui, the director in charge of managing BMAQ , featured an exclusive pre-screening of the 3D animated series The Five Keys of Jerusalem,
The ceremony, held as part of the Agency’s participation in the second edition of the International Children and Youth Book Fair in Casablanca, introduced the project mascots, “The Olive Seed” and “The Key of Return.” The event included a pre-screening of the initial episodes of the 3D animated series, as well as an augmented reality experience using 2D posters depicting stories about Jerusalem.
The ceremony, organized as part of the Agency’s participation in the second edition of the International Children and Youth Book Fair in Casablanca, showcased the project mascots, “The Olive Seed” and “The Key of Return.” It also featured a pre-screening of the first episodes of the 3D animated series and offered an augmented reality experience through 2D posters illustrating stories about Jerusalem.
In his speech, Echarkaoui highlighted that the “Hayya” applications are designed to “bridge the reality faced by Jerusalem’s children with a virtual world, creating a space where millions of followers, viewers, and enthusiasts can engage.” He emphasized that the initiative seeks to deliver a message of hope, reminding everyone that beyond the darkness lies a light at the end of the tunnel, waiting to be reached.
He added that the project aims to teach children the values of peace that Jerusalem represents, encouraging a future where everyone can live safely and peacefully. He stressed that Jerusalem, as a unifying city, plays a vital role in resolving conflicts and promoting coexistence.
He also highlighted that the 3D animated series draws inspiration from a Moroccan story about the life of Musa Al-Rida, a Moroccan freedom mujahid (fighter) who supported Salahuddin Al-Ayyubi during the liberation of Jerusalem. The story is narrated by one of his descendants in an engaging and educational format, combining entertainment with learning.
Dr. Doaa El-Sherif, an Egyptian expert in childhood development and leader of the application implementation team, gave a comprehensive presentation on the project and its goals.
The ceremony also featured a short video showcasing the Agency’s projects and programs, including the Children for Al-Quds Club, as well as a music video titled To Morocco, Peace from the Land of Peace, presented as a tribute from Jerusalem’s children to Morocco.
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